Dear UUCC Community:
If you visited our congregation’s website in the last few days, you already have seen at least some of what I am about to describe.
Since we voted at the March 8 Special Congregational Meeting to change our name to Unitarian Universalist Community of Charlotte, the Focus 2020 Task Group has been working on what amounts to a makeover for our congregation’s branding. As you probably recall, the new name was the result of a months-long examination of our identity as a religious community. That, in turn, was a consequence of our adoption in recent years of a new long-term Vision and new Mission statement. So, when we changed our name, it was the right time to update our logo and other graphics as well as our tagline, formerly “Discover Deeper Spiritual Meaning.”
Simultaneously, another task group has been working on a new website. Although the old website was just five years old, technology and many of our publications and programs have changed significantly. So, the site sorely needed a refresh. When you go to uuccharlotte.org now, you see the product of many months of work by the two task groups, our professional staff and outside technology and design experts.
The new logo, which I describe as nested “U’s” with a lighted “torch” at the center, is eye-catching, colorful, dynamic and a departure from the flaming chalice symbol that we and most other UU congregations have historically incorporated in our logos. The Focus 2020 group wanted a design that is both in keeping with our bold vision of transformation and welcoming to people in our community who may be searching for what we offer. We decided to emphasize the word “Community” by displaying it in a brighter color, emphasizing our new direction. The tagline, “Cultivate Courageous Connections,” is part of our Mission statement, challenging us to work in community to confront injustice and build a more equitable society.
In updating the website, the staff and task group wanted to make it more useful to members and to users of mobile devices. We hope it will help you easily find the features on the site that you use most often. For example, we put links to the members-only portal, calendar and Currents newsletter right at the top of the home page. Information on the next service and the link to the live stream of services are also prominently placed.
Creating the new website and performing the makeover required a huge commitment of time and talent on the part of the Website Task Group members and the Professional Staff. Your generosity as UUCC members helped make it possible, as did the substantial grant from the Memorial Endowment Trust that funded the rebranding effort. I had the pleasure and privilege to be part of this most gratifying work. The work of the Focus 2020 group is not complete, and we will be continuing our rebranding work in coordination with our staff and volunteer leadership teams.
Barry Ahrendt, chair Focus 2020 Task Group